Pantone 2023, also known as Viva Magenta, is a vibrant and energetic shade of pink that has been chosen as one of the colours of the year for 2023. This bold and playful hue is set to make a big impact in the world of marketing and design in the coming year.
One trend we can expect to see with Pantone 2023 is the use of bold and vibrant colours in marketing materials. This bold shade of pink is sure to grab attention and make a statement, whether it's used as an accent colour or as the dominant hue in a design. It's a great choice for brands looking to stand out and make a memorable impression on their audience.
In addition to using Pantone 2023 as a bold and eye-catching accent colour, it can also be paired with other complementary shades to create a cohesive and cohesive colour scheme. For example, pairing Pantone 2023 with shades of blue or green can create a lively and energetic look, while pairing it with softer shades like yellow or pale pink can create a more playful and cheerful vibe.
One way that Pantone 2023 is likely to be used in marketing is through the use of print marketing. With the increasing demand for creative print media, the use of bold and vibrant colours like Pantone 2023 is likely to become more common as brands look to grab attention and stand out in crowded feeds, especially for events or exhibitions.
Another trend we can expect to see with Pantone 2023 is the use of colour psychology in marketing. Pink is often associated with feelings of love, compassion, and femininity, making it a great choice for brands looking to communicate these qualities to their audience. It can be particularly effective in the beauty and fashion industries, where it can help to convey a sense of romance and playfulness.
In addition to its use in marketing materials, we can also expect to see Pantone 2023 making an impact in the world of packaging design. The bold and vibrant hue is likely to be used on product packaging to create a striking and memorable look that helps products stand out on store shelves. It's also a great choice for food packaging and beverage packagings such as sticker printing, where it can help to convey a sense of fun and excitement.
Overall, Pantone 2023 is set to be a key colour in the world of marketing and design 2023. Its bold and energetic hue is sure to make a big impact and help brands make a memorable impression on their audience. Whether it's used as an accent colour or as the dominant hue in a design, Pantone 2023 is sure to be a key player in the world of marketing trends in the coming year.
However, please keep in mind that some prints just don't work well with Pantone colours. Various materials require unique printing methods, so be sure you make the right choice! If you need further assistance on what type of products should work for Pantone colour, read this article on the overall guide for spot colour printing. And don’t forget to check for the correct Pantone code for your colours, here are some guides you might need before preparing your artwork. If you are still struggling to get your printed marketing material just right? Give us a shout! We're excited to provide advice and help make sure you print the perfect project.