When you ask different individuals what a banner is, you're likely to hear varied answers. That's what distinguishes it from other types of exterior advertising. It's available in a wide variety of formats to satisfy even the most intricate preferences.

What Are Banners?



A banner is typically defined as a huge, visually appealing display composed of different materials ranging from paper, vinyl or fabric. It often incorporates written content, photographs, and illustrations which serve as a tool for advertising, event promotion, message delivery, and brand awareness.

They are suitable for both indoor and outdoor use and comprise a foundation that supports a graphically printed banner. They provide ample space that allows you to market any business or product, with adequate room to display visual branding, and product specifics, along with information like your address, website, and contact info.

While they are commonly seen on the street or in retail malls, banners are best known for their use during conferences, trade events, and exhibitions.


What Are Banners Commonly Used For?

Advertising is one of the main uses of banners. They are frequently deliberately positioned in areas with significant traffic to ensure the banner advertisements attract passers-by's attention and raise awareness, or even outrage, among potential buyers. Besides, they also serve as eye-catching displays that successfully communicate vital ideas while also enticing people to booths or presentations. 

All in all, banners are used to attract attention to your business, strengthen your brand, publicise a sale, or transmit any kind of information to customers. Everyone has access to outdoor signage 24/7, every day of the year. Hence, it usually makes the best option when you’d like to promote something.


Different Types Of Banners And Use Cases

Custom banners are a popular advertising tool as a result of their numerous benefits and diverse applications. As a result, there are many different types to pick from on the market.

Here are the different types of banners and their applications, depending on the purpose and location of the advertising campaign:

Pop-up or Display Banners



Pop-ups, like traditional banners, are primarily intended to attract people's attention. Pop-up booths are typically utilised to cover the entire rearward area of an exhibition's facade. It is well-known for its solid foundation and dimensional qualities. Pop-ups, compared to retractable banners, are difficult to install and take some time to set and remove. They are a good alternative for corporate gatherings because they are more stretchy than retractable banners while covering greater areas.

Fabric Banners



For those who frequently organise company functions and prefer banners that are quick to set up, opt for fabric banners. They are crease-resistant and machine-washable, making them simple to care for. Fabric banners are not recommended for outdoor events as they may result in wear and tear, so they should only be used for indoor events. Fabric banners can also be used for grand openings, presentations, housing marketing, trade exhibits, and athletic events.

Outdoor Banners (Tarpaulin Banners)



Outdoor banners, also known as tarpaulin banners or hanging banners, are great for those who wish to convey messages and grab attention in big, open spaces. They are generally designed to withstand extreme weather conditions, hence it’s great to be used for outdoor advertising to leave a lasting impression and attract visitors. These banners are a cost-effective way to be used for sales, festivals or community events.

Roll-Up Banners (Pull-Up Banners)



Roll-up banners, or pull-up banners, are perfect for events, trade shows or retail spaces as they are easy to store and set up. Those who are looking for something flexible and convenient will find roll-up banners to be useful for showcasing messages or grabbing visitor’s attention in a compact format. 


How to Choose The Right Banner For You?

These are various crucial factors to consider while choosing the right banner for you:


Banner size is important since it has a direct impact on the efficacy of your message. A small banner could fail to be visible from a distance or produce a powerful enough impression to be remembered. An overly large banner, on the contrary, can be overpowering and distract from the message you are attempting to express. By selecting the appropriate types of banner sizes, you will guarantee that your message is seen, significant, and remembered.


Indoor or Outdoor Use

Indoor and outdoor banners serve distinct purposes, so consider where you will place yours. A banner designed for outdoor usage might require to be larger and sturdier than one designed for indoor use to be seen from a distance and attract clients.


Space and Environment

It's important to consider the surrounding space and environment in which the banner will be displayed. Think about the backdrop as well as surrounding factors, such as landscaping, structures, or other types of signage, that could impact your banner's appearance and clarity.



The material you wish to add to your banner printing will also influence which banner is best for you. Think about the text, photos, and visuals you wish to use. Keep in mind that the most effective banners don't go overboard with content so make sure to maintain a concise and straightforward message.


Banner Printing with Gogoprint

Large-format advertising materials offer an array of apparent advantages, one of which is the ability to display an effective message from a distance. Make use of banners to increase brand exposure and recognition. Remember to include your business colours, a strong CTA, and a logo as well!

Gogoprint provides a variety of banner printing choices that will make your business shine. In less than 5 minutes, you may configure your file, upload it, and place a purchase on the website. Order today for free delivery to your front door!