What is a Double Digit sale?

 

Double digit days initially started with Double 11 in China from and began as a discount day for single students in 1993. Since then, it has become a highly significant online annual event in Southeast Asia and expanded to include other double digit sale days like 9.9, 10.10, 12.12 etc. It’s a calendar-driven approach where brands create marketing campaigns with discounts synchronised with these matching dates.

 

Why the Double Digit Sale Matters for Your Business

 

Double digit sales have become powerful revenue drivers across Southeast Asia. What started as e-commerce specific events have evolved into full-blown mega sale campaigns that consumers now expect. The evolution of these dates is now synonymous with major discounts, customer frenzies and significant sales uplift. E-commerce platforms such as Lazada and Shopee have consistently reported massive spikes in traffic and revenue during these events. Businesses that strategically align their marketing around these events often see a significant boost in brand visibility, order value and customer engagement. By planning ahead and tapping into this momentum, brands can maximise their share of this growing trend. 

 

double digit sales help boost revenue for e-commerce businesses

 

Benefits of Double Digit Sales for E-commerce Businesses

 

  • Increased Sales and Revenue: Double digit sales have a proven record of boosting order volume and driving higher revenue for businesses.

  • Attract New Customers: The sale incentives can help businesses reach new audiences and attract new customers who are more willing to try out a new business during sale periods.

  • Retain Current Customers: Businesses can utilize discounts to reward loyal customers and encourage more purchases, thus increasing customer LMV (lifetime monetary value).

  • Improve Brand Awareness & Visibility: Businesses who participate in these events benefit from increased exposure during consumer peak attention periods.

  • Inventory Management: Double digit sales provide an opportunity to clear inventory and reduce stock levels, preventing excess inventory and related costs.

  • Unique Shopping Experience: These super sales create a sense of urgency and excitement, transforming the shopping experience to a memorable event.

 

print marketing boost sales for marketing campaigns

 

How to Take Advantage of Double Digit Sales

 

To make the most of double digit sales like 6.6 or 11.11, businesses should plan ahead and utilize both offline and online marketing channels to stand out during these high traffic periods. While digital strategies like social media, website campaigns and Google ads are essential, print marketing adds a tangible, memorable touch that helps brands connect with customers in a direct and physical way. The combination of both approaches help businesses to maximise reach and impact throughout these super sale events. 

Here are ways of capitalizing on print marketing ideas to boost the impact of these events:

  • Promote In-Store or at Events with Custom Print Products

Use banner printing, roll-ups or posters to highlight the best deals and direct customers to the sale campaign. Large customised prints with eye-catching visuals are key for visibility especially in a wide-spaced retail store or a crowded event venue. 

 

  • Add Urgency with Custom Stickers & Labels

Include limited-time offer stickers, “6.6 Special” labels or QR code stickers that link to your promo page. These custom sticker printing are low cost but high-impact tools that can drive urgency and push sales.

  • Use Flyers or Inserts for Cross-Selling

Generate pre-campaign hype by including promotional flyers or voucher code inserts into delivery packages or shopping bags. It’s a simple but effective way to build anticipation and encourage customers to return for your upcoming double digit sale.

  • Boost Brand Recall with Custom Packaging Elements

Including small touches like thank-you greeting cards or branded paper bags can elevate the customer experience during double digit sales. These thoughtful, branded gestures can help reinforce your brand identity and be memorable enough for customers to keep coming back.

  • Encourage Walk-ins with Outdoor Signage

With physical storefronts or corporate events, outdoor signages like roll-up banners, wall stickers or window decals will draw in foot traffic during the sale periods. Highlight the key discounts, sales date and products to attract passersby and encourage immediate purchases. 

 

Double digit sales remain one of the best performing sales events for e-commerce businesses. Hence it’s crucial for businesses to capitalize on these sales opportunities as part of their event marketing strategy to boost brand visibility and drive sales. When used alongside digital platforms, print marketing becomes a powerful tool to amplify anticipation and increase awareness for any upcoming sale events. So, partner with Gogoprint Malaysia who also offers professional design service to ensure your materials are not only well printed but also visually impactful.