Stickers remain one of the most popular tools in marketing. With their custom size and shapes, they can be placed anywhere and everywhere to capture attention and make an impression. Whether it’s to draw attention to the information on the sticker itself or use stickers to pique interest, stickers are in a league of their own for their unrivalled advertising power. In this blog, we’ll explore how sticker printing can help you get noticed and send messages in ways that other marketing collaterals can’t.

Why Stickers Still Work

In an age where the average human attention span is only 8.25 seconds, it’s crucial for marketing tools to instantly grab people’s attention – and stickers can do that and more. Not only do stickers function as logo stickers, they can act as product labels, packaging seals, event giveaways or even promotional highlights. They stick around (literally!) and the creative freedom they offer provides countless ways to be used across various branding needs.

Benefits of Sticker Printing in Malaysia

 

How cheap sticker printing help brand awareness

 

1. Customizable

Stickers are highly customizable, allowing businesses the flexibility to meet any marketing needs. They can be customised to different sizes, shapes, materials and even finishes, to suit your current campaign or event. Unlike other print materials like flyers or card printing, custom sticker printing is not restricted or conformed to any shape or size, giving businesses the creative freedom to design as they like.  

2. Cost-efficient

Budget always being a consideration, stickers are the top choice that effectively balances function and affordability. It doesn’t take much to print cheap custom stickers and they can be printed in small quantities for time-limited events or in bulk for long-term product labels. Creatively designed stickers will also attract more attention to your event or products so ROI is comparatively more than other advertising media like billboards or ads.

3. Highly Visible

Stickers are usually placed on highly visible surfaces, whether as floor decals, product labels or even event giveaways, they are meant to stand out and grab attention. When creatively printed with your brand logo or slogan, customers may stick them on personal items, thus acting as mobile billboards to increase your brand awareness. 

 

How to Make Your Stickers Stand Out

 

Custom sticker printing in Malaysia

 

  • Simple Yet Striking

Although stickers come in a variety of sizes, they are most often small to fit on products or personal items like bottles or laptops. With such small sizes, it’s important to keep the design simple and eye-catching. Keep only important text and use bold colours or fonts to stand out instead of squeezing all the information on the label. 

  • Custom Shapes / Sizes

Stickers are very flexible so utilizing unique shapes and sizes to enhance your sticker visual impact is also a great idea. Use distinctive shapes or unconventional sizes to stick out and command attention. With constant use, your uniquely shaped sticker will be part of your brand identity so customers instantly recognise your brand when they see that shape without even reading the sticker content.

  • Don’t Be Afraid to Be Creative

Be bold and don’t let anything stop you from being creative. Stickers are so easily customised in terms of shapes, sizes and colours that you should design without any restrictions. Don’t be afraid to get silly or use jarring colours / fonts to leave an impression. What matters most is your message or brand identity gets noticed.

  • Choose Right Material

Choosing the right sticker material is crucial for ensuring the longevity and brand consistency of your stickers. Sticker materials can appear endless so keep your sticker purpose and brand image in mind so you’re not overwhelmed and effectively pick the right sticker. If you’re designing a beverage sticker label, it’s crucial for the sticker to be waterproof to ensure its longevity. An eco-friendly brand will gravitate towards kraft paper stickers that align with their aesthetic and brand message.

 

  • Sticker Placement

It’s also important to account for sticker placement when printing stickers. For outdoor use, vinyl stickers will help protect the colours and withstand unfavourable weather conditions. While for temporary applications, a paper sticker will be sufficient to avoid high cost and also easily removable without residue. 

 

Custom stickers are definitely one of the easier and cost-effective ways to advertise your brand and stand out with their many advantages. They’re not just an art form but also a functional aesthetic that effectively promotes your brand. 

You don’t have to be a creative professional to create an engaging sticker design, you just need to confirm the print size and shape before getting started. There are multiple tools or creative websites to help you bring your design to life. Sticker printing companies also offer sticker templates to easily guide you on the design process while providing all the information you need for a print-ready file.

 

In fact, check out Gogoprint Malaysia that offers diverse sticker types and materials that are customisable for any purpose or placement you need. Gogoprint Malaysia  also offers professional design services to help you create a design from scratch or even free artwork fix if your design isn’t print-ready.