Website for Business

With all new technologies and innovations that we see online, we can’t help but wonder “What will happen to websites one day? Will they die?”

Statistically speaking, the number of internet users gradually increasing, every day. As of December 2018, there are 4.1 billion internet users daily, on the world wide web. For something that always has a growing list of users, it is solid to say that websites are not going anywhere, ever.

Internet users seek for contents, and it is just easier with the presence of websites, displaying their favorite feeds. Now, numbers are the strongest justification of websites’ existence, but there are other reasons too on why websites are important for every business

First Impression Matters

No matter who you are sharing those contents on your website, it serves the same purpose every time; they are the first impression on your business or personality. Imagine a student looking for a reliable resource to support his medical research, and your website happens to have the exact same keywords that he was searching for. He clicked on your website URL, and the next thing he knew, he was brought to a dodgy interface where he still sees the written contents, but the background used is an image of a creepy tree branches, infused with dark grey hue background color, and here’s the kicker; text font is Comic Sans MS, 12px, in neon green. Definitely not a site that he would enjoy reading, let alone trust the content’s credibility.

So yes, image matters. And here’s a fun fact about image; they refresh over time. Which makes web design activity becomes an on-going process, rather than a one-time off action. This brings us to the second point:

Software Update Constantly

One essential trait of software is that they need ongoing updates and the version changes from time to time. We’re definitely experiencing faster technology upgrades these days, and the pace of upgrading is not going to move any slower. They either move faster or being reinvented, in a way. Bottom line is, when the software is updated, old technology becomes obsolete and irrelevant. And if your website or online platform is still hanging by the old hook, users are going to ignore and abandon your system, simply because it is not making their job easier.

If that doesn’t give you enough kick in the nuts to update your website version to the latest version, perhaps this will. Obsolete technology invites only ripple effects with them. Building websites (CMS in particular) are similar to putting on puzzle pieces together, but with a tricky twist:  these plugins are built differently with the ability to work together for a period of time. Most of the times, after the temporary period, has ended (it’s time for software updates), these plugins are no longer compatible with each other. And in most cases, this issue is left hanging for years, until you decide that it’s time to have a website facelift (usually after a series of complaints from your direct users, clients or customers).

It is time that you start practicing regular checkups on your website and update that software. Here’s a reality check for everyone: Over 90,000 websites are hacked every day. Don’t want to miss on this red flag right here. By practicing regular site health checkups, you get to prevent your site from being a victim of online hacking activities, due to vulnerable spots (outdated plugins and whatnot). A good and healthy website would definitely attract traffics (ones with good intention!)

Now here comes the next killer question: Internet users are mostly browsing through mobile, what’s the point of designing it in desktop version anymore?

Engagements, Engagements, Engagements

The same report also indicates that, although traffics are mostly from mobile, the number shows that people care to read on your content better when they’re browsing using desktop. 55.9% of the time spent on sites is by desktop users while 40.1% of time spent on sites is by mobile users. This concludes that people are more focused and engaged with your content when it’s being displayed on a bigger screen.

And that’s why the responsive platform is everyone’s favorite when it comes to designing their website. The flexibility that it provides to change and fit into different display sizes is definitely the major justification that anyone needs.

In conclusion, these three main reasons are actually compelling enough to convince anyone who is cynical towards website sustainability in the future. There’s a huge fight between whether businesses should invest in mobile app or website as their primary destination, and we would tell them to always, always invest in a website first, no matter what. Establishing a good image online, followed by taking care of the inside and outside of the system used, will always lead to better internet followers. A mobile app should be considered only if internet users feel that your brand is a part of their lives.  Perhaps, that should be up for another discussion.

This article brought to you by OrangeSoft Malaysia