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Why Print Promotional Pens for Your Business?

Everybody needs pens. But how many times has it happened to us that we’re unable to find a pen exactly when we need one? We all know the feeling… In reality, the more pens we have laying around, the more likely we will always be able to find and use one.

Companies have understood this, and that is why promotional pens are an integral part of many companies’ set of branded promotional materials. Arguably, they might be the most useful kind of promotional material, as people will undoubtedly use them on more than one occasion. From a marketing perspective, this is extremely desirable because it means that potential customers will see your logo and/or marketing message multiple times, and on top of that the people around them will also see your logo or message! Two birds, one stone.

In addition, people will unavoidably remember your brand more if you provide them with a beautiful, useful, and durable pen that they can rely on time and again. The advantage of printing promotional pens is that they can easily be personalized to match your brand image. You have the choice to print a variety of pen models, in different colors. Before picking a model and colors, think about your brand and the message that you are trying to convey with these pens. For example, if you need a pen to distribute to all customers and potential customers, it is OK to go for a basic model. But if you want custom pens to commemorate your company’s 10th birthday for example, you might want to print promotional pens that feel more premium and special. Of course, you should always be careful to pick colors that match your logo and your brand’s visual identity. A rule of thumb is to pick colors that are similar to those of your brand, otherwise risking to confuse customers.

In a nutshell, printing promotional pens is a powerful way to boost your brand’s image and get your brand name out there. People who receive and enjoy using your pen will automatically generate positive feelings towards your brand.