Print materials still play an important role in this digital world, impacting conferences and trade shows. Print materials at conferences and trade shows help attendees remember your brand and draw traffic to your booth, making them powerful tools for brand awareness. If you’re planning your next conference or trade show, here’s a guide to all the must-have print materials you need and how to use them to stand out. Read on to find out more! 

Guide on Essential Marketing Collaterals for Events 

Here are some essential print materials for events that are great for conferences and trade shows:

• Business Cards

Business cards are one of the most important must-haves for every event. They are pocket-sized networking tools that can help businesses expand their reach. Business cards can be handed out during event conversations or placed on your booth counter.

Business cards keep your contact details and provide a quick way to share your key contact information therefore, do include your name, title, company name, email address, phone number and website or a QR code. You can even opt for a QR name card or NFC name card to make exchanging contact information seamless. 

• Flyers and Brochures

Flyers and brochures are also a great way to share your products, services, event schedules or special offers to your attendees. They are compact yet informative handouts that are useful for conferences and trade shows. 

The reason why businesses need them is because they are useful for conveying information that attendees can read later on. Simply hand them out to attendees during events, the attendees will get to check them out later since they would not probably have the time to look at it due to the large number of booths to explore.

• Roll up Banners

Another must-have at business events is roll up banners, also called pull up banner printing, which are vertical banners, perfect display at your event and especially for tight spaces. They display key branding information or messages and taglines and are ideal to be put at the entrance of your booth. 

Roll up banners are not only portable but also quick and easy to set up. Plus, these pull-up banners are visually powerful in grabbing attention during the event, especially for visitors who pass the booth it will be one of the first things they see!

• Backdrop Print

Well-designed backdrops enhance branding, create visual impact and convey key messages. They are basically the centerpiece of your booth. Backdrop prints can be any size and design you want, but be sure to include your brand logos, event names and sponsors, creating a more professional and engaging environment. Backdrop prints set the scene and reinforce brand identity which makes the whole experience more professional. 

Looking for a backdrop printing service in Malaysia ? Get your backdrop printing in Malaysia with Gogoprint!  

• Foam Board Display

Foam board display is popular and often used for business events like conferences and trade shows where it often displays product features, testimonials, pricing information or even event agendas for the public to see. Foam board printing is available in Malaysia and it is typically rigid and lightweight, that is ideal to use as mounting signs, pop-up displays or presenting large visuals. They’re also durable and easy to set up, making them perfect for enhancing booth decor without compromising space. 

Check out foam board printing in Malaysia here. 

Tips on Designing High-impact Materials to Attract Attendees

After knowing what print materials you need for your conferences or tradeshows, it’s now important to have them designed to capture the audience’s attention during the show. Well-designed printing materials are crucial for businesses to achieve their marketing goals. They don’t only build brand recognition but also effectively engage with their target audience. Here are some useful tips on designing high-impact materials to attract attendees to your booth: 

• Keep Message Clear

When designing high-impact materials, keeping your message clear is one of the important tips to attract attendees. Prioritize clear and concise messaging using simple language. Avoid clutter, technical terms and focus on one main idea per material. You could also use short sentences or paragraphs to make the text easy to scan and read. Have a unique selling point (USP) as a hook for your audience. 

• Prioritize Readability

To attract attendees, focus on prioritizing readability when designing high-impact materials. When it is easy for attendees to read, they become more interested in your products or services. Be sure to use headings, subheadings and bullet points in your marketing prints. Using large fonts and strong colour contrast can also attract attendees to your booth. Allow ample white space between and around texts to improve readability.

• Include CTA

In your message, focus on including a strong and clear call to action (CTA) that will drive immediate action. This can help capture the attention of your attendees, letting them know what to do next. Examples of how you can include a CTA – visit your website, scan a QR code or “Register Today”. 

• High-Quality Images and Graphics

The use of high-quality images and graphics is equally important when designing high-impact materials. They reflect professionalism and can capture attention more than pixelated graphics. Ensure that the images and graphics used for printing materials are high-quality when designing. 

Read more about How A Good Design Is Crucial for Your Business Image here. 

How to Make Your Booth Stand Out with Print Marketing

When setting up a booth, it’s important to make your booth stand out among all other booths to attract more visitors. Here’s how you can make your booth stand out and attract attendees with print marketing: 

• Eye-catching Display Banners

Creating eye-catching display banners with vibrant colors, bold fonts, as well as clear and strong CTAs can make your booth stand out. Using eye-catching images or graphics is also important in capturing the attention of attendees and drawing them to your booth.

• Oversized Banners and Standees

To attract attendees to your booth, you can consider using oversized banners and standees that can be seen from a distance. Large visuals help your booth tower over the crowd, thus, drawing attention to your booth. These oversized banners and standees can be used to promote your star product or service!

Print pull up banner printing in Malaysia here. 

• Offer Printed Giveaways

Another way to capture the attention of attendees is to offer printed giveaways. This helps your brand stay in the minds of potential customers when they use your merchandise. Examples of printed giveaways include branded notepads, diaries and calendars. 

• Add Dimension with Large Format Print

Make your booth more dynamic and immersive by adding dimensions with large format print. This means incorporating various sizes, shapes and placements of print elements to your booth setup, creating a more 3D engaging space that can attract interests from different angles. Examples include integrating custom-printed walls, table wraps, floor decals and more. This creates a branded environment that can help your brand stand out. Read more about the impact of large format printing for any event here.

Conclusion

When it comes to conferences and trade shows, setting up a booth with the right print materials can help achieve your marketing goals. Whether you’re planning to set up a small booth or a massive showcase, invest in high-quality must-have print materials to attract attendees and make your booth stand out from the rest! 

Bring your booth to life with professional and affordable printing materials with Gogoprint Malaysia! From business cards to roll up banners and large format printing Malaysia, we have it all! Get in touch with us for your event-ready quality print materials today!