Business cards represent the quintessential marketing tool for any professional to promote themselves or their business. The thing with business cards is that in addition to showing contact details, they convey your business’ quality and image, and should lead to brand recall. It is crucial that your business cards reflect your business’ qualities, and that potential customers or partners remember you and know how to reach you after handing out the card.
How Business Cards Came About
The ancestor of business cards, calling or visiting cards, started being used around the 17th century by the upper classes to announce visits or to invite the recipients of the card to call them. In those older days, the cards just contained the name of the person on the person, while the back could be used for taking related notes. With the passing of time, these customs started extending to the middle classes around the 19th century, emphasizing their background, profession, and status. These cards were customarily embellished with small portraits, crests, and even photographs.
It is in the context of accelerated industrial development that the business cad as we know it today became a custom, as businesses increasingly had to exchange contact information. Business cards evolved into into a type of advertising for oneself and one’s company. As such, they today constitute an integral part of business etiquette, and bear a lot of hidden meanings and perceptions. For instance, business cards that are not up to standard, or contain erroneous information are often considered as a sign of unreliability or even disrespect. Business cards, their design, and their print quality are absolutely crucial in business when meeting potential customers, investors, or partners.
The Lasting Impact of Professionally Printed Business Cards
For your sake and your business’ sake, it is important to choose printing that is of a high quality. For obvious reasons, business cards of poor print quality will likely have a detrimental impact on your image, as they might make you look cheap or careless. A well designed and well printed business card is likely to be kept for a long time by its recipient, and is therefore your best partner in sales talks, negotiations, partnership building, and prospecting. Indeed, your business card is the main physical element with which the recipient is left after meeting you. For this reason, you need to be able to count on quality printing, which Gogoprint 100% guarantees.
The Image of You and Your Company
As you can guess from the title, business cards are the image of you and your company alike. As such, they fulfill a very important and large task. The way your business card looks, and the impression that it creates will automatically be associated with you and your company, so you better make sure that that impression is good. That is why you should put considerable thought into your business cards’ design, and use the limited space that they offer in the best way. Some business card content is really quite obvious: company name and logo, title, name, and position of the presenter, contact information such as address, email address, telephone number, fax. In addition, some business cards commonly include small maps, QR codes, slogans, information about company activities, or content that makes one of your personality traits or your company’s characteristics stand out.
Gogoprint allows you to print the business cards that you want exactly. You can pick from our different options in terms of format, paper, and finishing to make your business cards your own. We offer high quality glossy and matte paper from 230g to 300g to ensure a high quality look and feel to your cards. You can choose to complete your business cards with one of these post-print refinements: glossy lamination, matte lamination, UV Coating, and Rounded Corners. This will help your business cards stand out and increase the creative, premium and classy touch to them. With Gogoprint you can easily order the business cards that you configured to your wish. Once you added the cards to your cart, tell us where you want them delivered, and you can pay for the products either by bank transfer, credit card, or cash on delivery. Once you have ordered and then uploaded your files or sent them to us, we will produce your products and ship them to your address within the deadline! Check out our blog for inspiration and tips on business card design, and find out more about artwork closing in the dedicated section of our website.