The second half of the year usually signals the start of a busy event season in Malaysia, with Q3 trade shows, conferences, local festivals and community events. In these high traffic events, it’s crucial to stand out visually to draw attention and attract your audience. Having the right print materials will be a huge first step to command attention and capture interest. Combining large format printing –such as branded backdrops, striking event banners, or even interactive standee printing–  with essential prints like flyer handouts or name cards help drive your brand awareness while conveying your brand story and values. This ensures your brand captures interest and encourages meaningful engagement during these events.

Eye-catching Event Banners and Other Large Format Displays

Large format prints’ biggest advantage is their high visibility from afar. These larger-than-life displays serve as a powerful representation of your brand and is the first impression it offers your audience. From pull up banners to fabric backdrops, hanging displays and outdoor vinyl standees, there’s something suited for every venue and purpose.

When choosing your banner, consider the right material for your setting – lightweight options for indoor use or weather-resistant vinyl banners for outdoor durability. Use high-resolution images and vector logos to ensure crisp, sharp visuals without pixelation. For additional longevity, consider adding lamination or protective coating on your displays.

Complement with Event Marketing Collaterals

While display banners help create an impression on attendees, print essentials such as name cards and branded brochures drive home your brand message and serve as tangible reminders of your brand well after the events have ended. Name cards act as your brand representative and a valuable tool for business networking. A well designed brochure or flyer not only enhances your brand visibility, they help facilitate face-to-face interactions by providing attendees with valuable information about your brand, services and products.

Interactive Elements to Steal the Show

Adding interactive elements to your marketing collateral actively involves visitors and creates lasting memories. Creating interactive displays that encourage attendees to experience your products or services firsthand will increase the chances of converting leads into customers. Including innovative methods like Augmented Reality (AR) elements or interactive games through QR codes can take your brand’s experience to the next level. These digital components not only allow visitors to engage in immersive experiences with your brand products but also provide valuable tracking data. This means you’re not just creating a memorable experience for attendees — you’re also gaining measurable insights that can strengthen future marketing strategies from a business standpoint.

Design Tips for Visual Impact

For large displays, keep your messaging short and clear so the message shines through. It’s important to keep the visual balance with sufficient white space so visitors are not distracted by other elements and can zoom in immediately on your brand message or key benefits. Use brand colours and consistent fonts across all your collaterals to maintain brand consistency and recognisability. While it’s important to be creative in order to stand out, don’t forget the main purpose of the display banners and ensure your design matches your purpose, be it a product launch, promotion or event giveaway. Use simple and clear fonts like sans serif fonts in large banners to convey your message from a distance and at a glance. 

For impactful banners, here are some design tips: 

• Logos go on top

• Core message should be placed at eye level

• Avoid complicated designs and use simple, clean graphics

• Limit text to headline and key message if possible

Prepare Artwork for Print

Printing companies usually prepare templates for large format printing that matches their specifications. Utilize them when you can to help ensure a smooth printing process and avoid any printing mishaps. Always use vector graphics and logos when possible to avoid any blurry images or logos and maintain a professional look for your printed materials. Double check bleed, crop marks and minimal 300 DPI resolution for clear, crisp visuals without loss of quality. If you'd like to concentrate on other aspects of your event, consider engaging professional design services. Many printing partners offer this additional service to help ensure a smooth printing experience.

Printing and Ordering

Large format printing may take a longer production lead time than standard prints so it’s crucial to check with your print partner the leadtimes, logistics and additional services they offer so you can plan ahead. Order early to allow time for any design adjustments, proofing, and reprints if needed. Sometimes it’s challenging to finalize the design early or last-minute changes may arise. In such cases, check if your printer offers express turnaround to meet urgent deadlines. Many printers that offer event-related products also provide bundled deals for multiple items. Check with your printer if such packages are available so you can save costs while getting everything you need.

Conclusion

Display banners are a powerful marketing tool that not only elevates your brand’s presence at events but also drives engagement and helps convert leads to customers. A successful banner should attract attention, effectively communicate your brand message and showcase your products and services in the best light. So, get creative and start designing impactful, engaging displays that dominate events and place your brand front and center at every event. 

With the right large format and essential print products, you can amplify your presence and create a cohesive brand experience. Gogoprint offers both — along with professional design support and easy online ordering — to help you make it happen. Start your next event with us today and see the difference.