As a business or individual, there are a variety of reasons to print brochures or print catalogs, depending on how you prefer to call them. Regardless of the reason to print, what matters is that your brochures/catalogs are printed in high quality, according to the exact specification that you need, and at low prices. Gogoprint offers you an extensive range of options to fulfill your requirements, and our dedicated sales and customer service team is always ready to support you with your requests.
As a business, there are 2 typical reasons to print brochures or catalogs: product and services catalogs, and annual reports. Printing extensive product or services catalogs is usually aimed at providing customers with an exhaustive overview of your product offering (think about Ikea’s or Officemate’s catalogs), or at presenting specific aspects of your business and services. Printing such brochures and catalogs is good for the customers because it allows them to physically browse through your products and services. Just picture it: isn’t it just lovely to go through Ikea’s catalog in your couch, with a nice cup of coffee and a pencil to mark the items that you fancy? From a company perspective, printed catalogs are usually associated with a high degree of customer engagement, higher than is the case with most online catalogs. As such, printing interesting/original catalogs represents a way to engage with your customers, and drive revenue since new catalogs are something that customers look forward to receiving in their mailbox. Many (admittedly larger) companies also print and send their customers quarterly or semi-annual brochures/magazines that serve as long newsletters to update customers on developments within the company and its product range.
The second form of brochures that companies print every year in large numbers are annual reports. At the end of the financial year, companies are required by law to produce an annual report that sums up and analyzes that year’s activities and performance. This is crucial to keep shareholders and other potential investors up-to-date. As a lot of time typically goes into preparing the annual report, companies logically want it to be printed in high quality, as it is supposed the reflect the company’s performance and growth over the past year.
If you are not a business but rather another type of organization such as a school, non-governmental organization (NGO), or an association of some sort, you might want to print brochures when you need to print and distribute handbooks, yearbooks, course material, directories, or any other type of recurrent publication that you may have (a magazine for instance). Similarly, if you’re an artist, printing brochures in the highest quality can be a great way to show off your portfolio.
If you are neither a business, or any other kind of organization, but rather an individual, you may want to print brochures or catalogs for some of your personal projects. For instance, you might want to share with families and friends a photobook about your recent wedding, your trip around the world, or the birth of your child. Printing photobooks, printing catalogs, printing magazines, and printing brochures is the same thing! You might also want to share the book that you just wrote.
The point is quite clear: there are many valid scenarios to print catalogs or brochures. More than the reason to do so, the quality with which the brochures/catalogs are printed matters most. Brochures, magazines, and catalogs need to be enjoyed by their readers, and therefore need to look and feel nice. They directly reflect your business’ dedication to quality and customers. That is why Gogoprint exclusively relies on the highest quality and most reliable offset printing equipment, to ensure that your brochures and catalogs come out exactly like you imagined them. To make sure that you control the look and feel of your brochure, as well as its cost, Gogoprint offers you a variety of options from paper weight and type, to cover paper, refinement, and bookbinding. Printing brochures and catalogs is often a complex process, which is why our staff is ready to support you with any questions. Gogoprint is here to make printing easy for everyone. Just try it, and get your products conveniently delivered at home.