Why Print Gift Vouchers Online?
As a business, there are plenty of different reasons and ways to distribute gift vouchers to your existing and potential customers. Gift vouchers can be distributed to both existing or potential customers, and can take on the form of a lump sum discount or a percentage discount on their next/first purchase, or can be redeemed against a free item from a limited selection from your store. In general, lump sum discounts are good to increase the amount of order, while percentage discounts tend to inflate the average value of orders. Vouchers can be very powerful tools for customer acquisition and retention. Printing gift vouchers online with Gogoprint allows you to save cost, save time, and enjoy high quality!
The first classic case to print vouchers for your company, is to thank your existing customers for their purchase or for their loyalty (for instance after 3, 5, and 10 purchases). First of all, this shows your customers that you care about them and appreciate their dedication to your brand. This humanizes your company, and strengthens the relationship and loyalty between you and your customers. Additionally, it provides existing customers with monetary incentives to come back and purchase from your store. As such, properly designed voucher campaigns increase customer retention and repurchase rates to strengthen your company’s income. Vouchers like this are usually handed out by the cashier after paying, or sent by mail on special occasions.
The second classic case to print gift vouchers, is to distribute them to potential customers who have not yet purchased anything from you, and need to be slightly pushed. Since potential customers do not know your service, they might be hesitant to trust you and give your products a try. Monetary incentives and free items are known to push people over the edge that keeps them from trying your products. You can distribute these vouchers to anyone who enters your store, or through a network of partner stores that help you direct people to yours.
As a rule of thumb, vouchers usually contain a set of conditions that are aimed at pushing customers to make use of them in the near future. To ensure that people who receive the voucher use it fast, include an expiry date that is not too far off. To ensure that you don’t end up losing a lot of money on your campaign, include a minimum order amount. Conditions such as these are added to create a sense of urgency, and to avoid your business losing money.
As you might have understood by now, gift vouchers represent a powerful marketing tool, and deserve your attention if you own a business or work in the marketing and sales department of one. Print your gift vouchers online with Gogoprint to ensure that your customer retention and repurchase rates are high, while attracting many new customers. High quality is crucial because the vouchers reflect the quality and trustworthiness of your business. Luckily for you, Gogoprint relies only on the highest quality printing equipment, to ensure reliable, qualitative, and low priced printing. Gogoprint offers the choice between various kinds of paper and refinement to ensure that you can strike the right balance between price and the image that you want to confer. Create a clean and attractive design, conveniently order online, and enjoy free and fast delivery anywhere in Thailand!