The start of the year is the perfect time to refresh your brand, update your marketing materials and prepare for festive campaigns. With Chinese New Year just around the corner, businesses in Singapore have a prime opportunity to create printed collaterals that draw attention, strengthen your brand and drive engagement. 

Whether you’re looking to update your brand materials, create promotional gifts or launch CNY campaigns, having the right prints ready early can make all the difference against your competitors. 

Here’s a guide to the essential prints your business should consider for the new year.

1. Refresh Your Business Cards & Stationery

Even in an increasingly digital savvy society, prints still play an integral part in the business world. Start the year anew with updated office materials that conveys professionalism and reflect your brand identity. Name cards, letterheads and envelopes are small yet indispensable office stationery that signal quality, credibility and attention to detail when thoughtfully designed and professionally printed. 

In 2026, stand out with customizable business card printing– choose the card stock, finish and design elements that best represent your brand. A refreshed set of stationery not only elevates your brand image but reinforces your professional identity when meeting clients and new audiences.

2. Promotional Flyers & Brochures

CNY is a peak season for festivities and promotions, making promotional flyers and brochure printing essential for communicating key information quickly and effectively. Whether highlighting limited-time offers or introducing seasonal campaigns, printed flyers allow you to present your message clearly– at a glance or in greater detail.

Cost-effective when printed in bulk, they can be used for distribution in high-traffic areas, retail spaces, events or through direct-mail inserts.

Tip: Use bold headings, festive colours and clear CTAs in your flyer or brochure design to attract immediate attention and maximize engagement.

3. Corporate Gifts & Money Packets

Chinese New Year is also a time of appreciation and relationship-building. Custom corporate gifts and branded money packets are powerful marketing tools that combine tradition with brand visibility.

Branded ang pows printed with your company logo, brand colours or festive graphics leave an impression while showing your appreciation for your customers. Similarly, corporate gifts like notebooks and calendars extend your brand presence beyond the festive period.

4. Limited-Time Gift Vouchers & Cards

CNY promotions are often time-sensitive, making limited-time gift vouchers and greeting cards effective tools during this festive season. They are also a great way to reward your loyal customers or attract new ones through exclusive seasonal offers.

Why it matters: Customers are more likely to act when the offer feels exclusive. Branded, personalised vouchers not only drive immediate engagement but also make them feel valued and encourage them to keep coming back.

5. Exclusive Packaging for Seasonal Products

The cultural significance of Chinese New Year presents a unique opportunity to release exclusive packaging or limited-edition seasonal products. Thoughtfully designed and innovative packaging not only highlights CNY festive elements but also enhances brand appeal and creates a memorable unboxing experience. 

How it works: Special printing techniques such as hot-stamping, embossing or spot UV printing add texture and visual contrast, giving your prints or packaging a premium, luxurious finish that stands out during this festive season.

6. Large Format Prints & Signage

For high-impact visibility around seasonal events or simply a fresh new look for your office or retail space in the new year, consider large format printing and signage printing like roll-ups and banner printing.

Large sized prints immediately capture attention and set the tone for your brand’s CNY campaigns, making them the perfect marketing asset for storefront promotions, events and even just as festive displays. 

Tips for Planning Your CNY Prints Early

• Start Early – printing takes time and CNY is always a peak printing period so having your print collaterals ready in advance can avoid any unexpected delays

• Keep Brand Consistency – tie all prints to your brand colours for a consistent brand identity 

• Combine digital & print campaigns – fully utilize both media and prints works best when paired with social media or email marketing

Start your 2026 strong by preparing your CNY print materials early. From refreshed stationary to festive promotions and eye-catching displays, the right prints help your brand stand out and stay memorable beyond the short festive period. By planning early and aligning your prints with festive campaigns and overall brand identity, you not only distinguish yourself among the competition but build strong, lasting connections with your customers. Make this Chinese New Year period count by turning well-designed print collaterals into powerful brand statements that drive visibility, growth and engagement throughout 2026.

Contact Gogoprint Malaysia for printing solutions tailored to your CNY campaign goals. We’ll help you choose the right formats, finishes and materials to match your requirements and make this festive season count.