Why Print Presentation Folders?
Today’s business environment is characterized by increasing competition, and companies consequently have to put in more and more effort to win over customers. As you know, promotional materials play a primary role in creating strong first impressions with the customer and communicating the correct company image and brand identity.
In this regard, presentation folders have an important role to fulfill. They are used by companies to group together all their important promotional material for prospective customers, and/or as a holder for quotations, offers, and contracts. That is why they contribute strongly to shaping a good first impression of any company.
As we mentioned, companies usually print presentation folders with their custom designs to use them as a sort of containing folder to hand out all their relevant promotional material with. You probably experienced this already if you went to a business convention, a trade fair, or any other kind of exhibition. In general, if a stand sees that you might be interested in their products or services, their sales representative will come talk to you, and share his business card, flyers and brochures about his company/products/services, etc. Printed presentation folders come in handy because they can be used to keep everything together from a customer’s perspective.
In addition, companies also print presentation folders because it is so much nicer to share customer’s quotations, offers, or contracts in a branded high-quality folder that they can keep. Not only will the document in question be protected and well-kept, but the presentation folder and the brand image that it conveys might pull people in or on the contrary push them away from your company. It may sound stupid but the reality is that if you print presentation folders that are nicer than your competitors’, it increases the likelihood of them choosing you when they get back home and review all the offers/quotations that they received.
All in all, getting the design and printing of your presentation folders right is extremely important for your business. Indeed, the presentation folder is the envelope for your other promotional material and offers which customers go home with, and it has a large impact on their final decision-making. It is crucial that your presentation folders transmit the same brand image and corporate identity as all your other promotional material. What you want to show is reliability, professionalism, and high quality.
To help you achieve your goals, Gogoprint offers you a variety of options to customize your presentation folders. Pick from different papers, and apply glossy or matte lamination, or UV Coating finish to strengthen your presentation folders’ impact. Gogoprint relies on the highest quality printing equipment only to ensure that your prints come out in the highest quality, and just like you want them.
You can download and use our standard template for the A4-size presentation folder as AI-file or PDF-file. The closed format is 21.9 x 30.9cm. Please note, that the website price is only valid for our standard template. If you have custom requirements, please contact our customer service for a quote.